Nothing is more critical for an emerging brand than improving their marketing strategy. A good way to get your marketing right is with content, especially product photos.
Photo material conveys the message and quality of the brand to potential customers.
Here are some useful tips for taking pictures of goods to start your campaign, whether you or a customer.
Get the right equipment
While photography is all about light and composition, the right equipment can do a lot to get the results you want.
Of course, a good camera and some sharp lenses are a must, but don’t forget your tripod. Flashes can also be extremely useful for controlling shadows and taking great pictures.
Of course, you can always use natural light. However, artificial light such as soft boxes and flash units can help you better manipulate the lighting of the scene to achieve the desired results. You can use a reflector with a studio light to correctly highlight the object.
Make the message short and clear
Your merchandise products need to take action and put your message clearly in the minds of your potential customers. Because of this, you may not want to mess around too much with the design or angles. The content should not be misleading.
Place the product in front of a white screen or sheet of paper attached to a surface. Place the product or object in the center and clearly visible. Make sure the product or object communicates the message well. It should be clear what the photo contains and what goals it pursues.
Pay attention to the lighting
Accurate lighting and shadows are essential to capture the best product images. In product photography, the focus is on the actual object. A product photo can be created or damaged by lighting.
When using studio lights, make sure that your flash units do not cast hard shadows on the product. By using soft boxes and reflectors, you can better control shadows and make them softer.
Edit and balance
Hopefully when you take product pictures, you will be shooting in RAW format. The RAW file format is not a final image and must be developed. Just like undeveloped film rolls.
Product images are the image of a brand and you have to give them a uniform appearance. Although good photography may not need to be edited very much, consistency can prevent gaps in marketing strategy and provide a coherent brand aesthetic.
You can choose from a variety of editing tools and apps to edit your images. We are big fans of Lightroom Classic and Photoshop.
Preparing for a campaign with merchandised materials requires a lot of planning and implementation. And if you don’t have the necessary help on the team, there is so much you can do to make it on time.
Hiring external help is common in product photography. You can contact a reliable company that offers, for example, custom photo gifts. With their help, you can have your images printed on any object of your choice, including t-shirts, mugs, frames, etc. You can present some of these merchandise products to customers for free to advance the game.