Customers love a strong brand – it speaks to it almost unconsciously. When you’re in the photo business, a brand is critical to your success.
The term ‘brand‘is usually associated with large organizations, so the branding of photography companies seems a bit strange. Therefore, most people who want to start their photo business often don’t see the importance of branding.
However, the fact remains that any company that wants to attract customers must have a strong brand. Branding does not only apply to companies that are already successful. It’s an effective way to connect with potential photo customers for businesses of all sizes.
Below are useful tips to help you brand your photo business.
1. What is your photo brand about?
Before you hire an incredible graphic or logo designer, you need to determine what your concern is. What is your photo brand about? What photo styles will you offer? Or do you offer a style that you master best?
Every photographer is different. The difference in style and the way you take pictures sets you apart from other photographers. Offer something unique because it helps create a strong photo brand and stand out from the crowd.
2nd Design a great logo
A logo is what most customers will remember first when they think of your photo brand. After all, that’s what they see regularly. A logo is an image or graphic that appears on your business cards, at the top of your website, or as a watermark over your photos to prevent competitors and customers from doing your work and using it as their own.
Your logo should be unique, visually appealing and linked to your brand personality. A reputable company like Red Kite Design can help you create a great logo.
3rd Identify your ideal customer
Every business is about sales, isn’t it? But did you find out who you are selling to? Who is your ideal customer? If you don’t know who your target customer is, your marketing and branding efforts will not be effective. You see, your tone and messaging, the social media platforms you need to focus on, and the events you need to attend depend on your target audience.
For example, if you want to do wedding photography, your brand should understand the beauty of relationships. It should be pleasant and soothing at the same time. If you want to be a professional wildlife photographer, your message should have a sense of risk and adventure.
4th Keep it simple
Simplicity is critical to branding. You don’t want a website to be overflowing with all kinds of colors and fonts, or to use too much jargon on your website or in social media posts. You need simple messaging and style. A potential customer should be able to see what you are doing and how different you are from other photographers within seconds of reading your social media posts or viewing your website.
So there you have it – top tips for building a brand for your photo business. The question is – when do you start? 😃