Sony A7 III price As of today, Sony is the best full frame camera in terms of price / performance.
Think of a machine. Full-frame backlit To 24MP sensor owner, 4K HDR can record video, in seconds 10 frames RAW can take pictures, 5 axles with fixing system and 204,000 ISOIt can go as far as this machine is under $ 2000 dollars. We are really talking about a dream, not a dream. Sony tried to create an affordable full-frame, but it wasn’t stingy at all. In this article, we examine the new affordable monster of Sony, A7 III.
How Sony A7 III Revealed
As we know, Sony has Sony A7S II and Sony A7R II model had created a revolution in the sector. Especially because of the iso and video performance of these machines, many users have sold Canon and Nikon bodysuits and preferred these machines. Such that, thanks to these models, Sony became the second best selling camera manufacturer in America by passing Nikon. Sony waited a year or two, leaving its rivals behind with the a7 series. Canon with Panasonic GH5 5D Mark IV and Nikon D850 model reached Sony. Yes, Sony was a huge success, but it was far behind both brands in sports and action photography. So the best machine they have ever produced Sony a9They announced.
Sony’s machine prices, which were also included in the market in advanced sports photography, were slightly higher than their counterparts. Especially in the full frame series, Canon 6D Mark II Competing with price was difficult at these prices. On top of that, Sony has announced the budget-friendly, professional and first-generation a7 iii, which it has never done before. When we look at the technical specifications of the A7 iii model, we encounter many features from Sony a9. Actually Sony A7 III We can mention the affordable version of a9 for.
Sony A7 III Specifications
|24.2MP Full Frame Backlit Sensor|
|15 F-Stop Dynamic Range|
|Burst 10 Frames Per Second|
|4K 24fps Video Recording with 6K Sampling|
|1080P 120fps Slow Motion|
|HDR and HLG video|
|Slog-2 and Slog-3 Picture Profile|
|5 Axle Fixing System|
|Same Focus System as A9|
|2 Times More Battery Life|
|Autofocus at -3 EV|
Sensor and Processor
Sony A7 III The model has a 24.2 megapixel resolution backlit (BSI) sensor. Although this sensor has the same pixel value as the previous model a7 ii series, they do not use the same sensor. According to the statements made by Sony, this sensor is produced with a technology completely different from the previous model, and this technology provides a dynamic range of 15 fstop in 14-bit raw photographs while allowing the camera to reach 209,000 iso (same as a9). Of course 15 fstop dynamic is a bit of a mystery. No matter which brand offers the promise of 15 fstop dynamic range, we see later that the cameras can provide less than 15 fstop dynamic range. For this reason, we will share our final judgment with you in our video review after fully examining the camera in this regard.
The biggest supporter of the sensor is the Bionz X processor. The Bionz X processor allows the camera to take 10 frames per second. Yes, you have not heard wrong, 10 frames per second. At this price level, we did not expect such a feature. Due to this feature, the a7 iii looks very ideal for sports and action photographers who cannot afford to buy a9. Another proof that the A7 iii is also for sports photography is dual SD card support. While one of the card slots supports UHS 1, we can only insert standard SD cards in the other. This means that you can take plenty of photos in sports and wildlife photography without missing a moment. Sony also included the internal memory feature that it announced with the a9 on the a7 iii. After taking hundreds of photos with the series before, the camera did not allow retake in the process until the photos were written to the card. You had to wait at least 10-15 seconds to use the camera, and you couldn’t look at the photos while writing to the card. With this new incoming memory feature, after taking hundreds of photos in the series, you can look at the photos and continue shooting. In addition, when you remove the card you currently use and insert the new card at the time of card processing, the camera processes the remaining shots on the card you just installed.
Sony a7 iiiWhen we look at the video features, we can see that it can record 4K 24fps video with full frame sampling. The full-frame sampling feature provides incredible sharpness and color transitions for the video. In full frame sampling, the camera uses the entire 6K sensor. It then downscale this 6k image to 4K 16: 9 aspect ratio. We can compare this to shooting 4K video and uploading 1080p to Youtube. Yes, the resolution drops but sharpness and color transitions are preserved. Thanks to this feature Sony a7 IIIApart from sports photography, we can say that it is aimed at users engaged in videography.
These are not limited to video features. Sony a7 iii model also includes slog 2 and slog 3 picture profiles, which provide high dynamic range in video. For example, this feature is also available in a7 iii. Of course, s-log picture profiles require color editing later. If you do not want to deal with this, you can also shoot with standard color profiles. Normally the dynamic ranges of standard color profiles were slightly lower in older models. In the Sony a7 iii series, it also included HDR and HLG video features to correct this situation and increase the dynamic range of standard color profiles. Apart from all these, 120fps slow motion option in full hd, which has become standard in Sony, is also available in the a7 iii model.
As I mentioned above, Sony now includes industry-defining and challenging features in all cameras it has just released. One of these features is the 5 Axle fixing system. The 5-axle fixing system absorbs vibrations caused by the shaking of our hand when taking snapshots like 1 30 1 15. Thus, we can take sharper photos at low shutter speeds. In addition, this feature allows us to capture handheld shooting without using a tripod in the video. According to Sony’s statement, the fixing system in previous models offers a 4.5 fstop fixing, while the new 5-axle fixing system offers a fixing performance of 5 fstop.
- Touch screen
- Same Design As A7R III
- Extra Dust and Water Resistance
Like all camera series, the Sony a7 series had some shortcomings. While all other competitors offer touchscreen models, the a7 series was left behind in this regard. Now we have started to see the touch screen feature in Sony’s new machines. This touch screen, which is used in Sony a9, a7r iii and a7 iii models, allows us to assign clarity by touching and select the focus point using the screen as a touchpad while we are in the viewfinder, but we cannot use the touch screen feature while navigating the menu.
When we look at the body structure of A7 iii, it is possible to see the classic Sony lines. This body is exactly the same as the newly released a7r iii. The difference from the previous series is a new joystick. This joystick, which has a special place in the hearts of professional users, allows us to quickly navigate between the focus points. Additionally, Sony adds that this body structure is more resistant to factors such as rain dust compared to older models.
- Burst 10 Frames Per Second
- 89 Square Buffer Performance
- Doubled Battery Performance
- Silent Shutter
We’ve said that the Sony a7 iii can shoot surprisingly 10 frames per second, but that’s not the only speed the camera brings. As we know, the Sony a7 ii model could capture 5 frames of raw per second, and it could sustain 5 frames for 52 photos per second. Buffer performance, which is 77 frames in a7 ii, has been increased to 89 photos in a7 iii.
Sony has announced that it has switched to the Z-series batteries, which, together with the a9, left the W-series batteries behind, allowing for twice as many shots. Z series battery is available in a7 iii as well as in a9. While the previous series a7 ii can take 350 pictures with full charge, the a7 iii doubles this number, allowing 710 pictures to be taken with full charge. If you use full burst with this feature, which surprises us, it is possible to get close to two thousand photographs.
The Sony a7 iii also features silent shutter, one of the biggest features of mirrorless machines. Moreover, you can use this slient shutter feature when shooting 10 frames per second and shoot in hidden or quiet environments.
- One-to-One Focusing Technology
- 693 Af Point, covering 93% of the viewfinder
- Autofocus up to -3 Exposures
We do not witness that a camera manufacturer is using the best machine he has ever built on a machine that he has sold for less than half the price. Sony a7 iii model has the same focus system as the a9 model. In this focus system, there are 693 AF points within 93% of the viewfinder. Moreover, 425 of these 693 points should be perceptual. Thanks to this feature, you can quickly focus on the subject that is important in the frame without worrying about the side corner. Sure the a7 iii has a great iso performance, but if you want to take pictures at low exposure without raising the iso too much, this focus system maintains its auto sharpness performance up to -3 EV. Think of it as -1 EV corresponds to the luminance value of the candlelight. Even in an environment 3 times darker than candlelight, the a7 iii can automatically assign sharpness.
One of the things we liked the most in the Sony a9 review was the eye-efe and spot flexible spot autofocus feature. Especially eye-efe feature works incredibly in social photography types such as portrait and street photography. When this system is activated, even if people are away from the frame or turn around, automatic sharpness can be taken. While doing tests of this feature in a9, we found that it gives much better results than face-detection.
Sony a7 III It is expected to sell around $ 2000 dollars in the USA. Based on this price and looking at the features, it is impossible not to be affected.